Important Considerations When Networking Globally
Thanks to the internet, the world has become a smaller space. You can now use social media to meet someone on the other side of the world and create a network with that person. This is all new in the world of business – creating so many connections where having face-to-face contact is not always possible to do.
However, with many cultural differences you’re going to need to be wary of exactly what you could say or do, so you don’t give the wrong impression about you or your business and end up with a huge misunderstanding. If you’re going to be networking with people from all around the world, then there are some important things that you’ll need to take into consideration to maintain these relationships and make them strong.
Social Media Is the Name of the Game
This is the easiest and safest way to get your name and your company out there. Look for international social media sites if you’d like to expand your network globally. Then build yourself a solid profile so you can network with people all over the world and get your feet wet a little, so to speak.
Honesty and Transparency
You need to tell those who you network with who you are and what you have to offer, and be completely transparent. If you know that there are other things on the market similar to yours, then let them know and let them know what makes your product superior to those others.
If you don’t know about similar products, then be sure you do thorough research into all aspects of what might be available in other countries and what other companies might be creating. You don’t want to get stuck looking like a liar.
Listen to What Your Global Customers Want
Doing business in other countries is just not going to be the same as doing it in the States. You need to know the culture of the country that your potential networking partners are from so you can say and do the right things, and be sure that what you’re offering is actually going to appeal to them.
Attend International Marketing Events
Don’t just meet people through the internet. If you want to expand your business overseas and build a network with people overseas, then attend those international marketing events to get that face-to-face time with them. You can work things very similarly to how you would when you attend local networking events, but you might need to adapt your elevator pitch to suit the needs of those global connections you’re trying to make.
It might help if you or your business partner could speak the native language of those you are trying to network with. It’s not always a necessity, but even a few words in their language could help.
Spreading your wings and growing your business to global proportions is a scary endeavor. If you do your homework and approach it all the right way, though, you’ll create a global network in no time for your business.
Why Networking Is So Important
Networking is the business 101. It is the act of forming business relationships where you can share ideas and seek potential partners for future business ventures. If you’re not networking, then you’re missing out on a great tool for your business that could help you become more knowledgeable, gain new clients, and spread the word about your business.
Here are nine reasons why you should be networking for your business.
1. Increased business – This is the most obvious reason why people network in their business. When you get other business leads through networking, you can believe that they are going to be high quality leads. These leads can be turned into clients.
2. Networking opens many doors – When you network, you are opening yourself up for opportunities that you wouldn’t have otherwise had. Partnerships, joint ventures, speaking engagements, increased sales, and client leads are some of the doors that will be opened to you.
Stick with the opportunities that align best with your business and its goals, though, otherwise you’ll find yourself chasing rainbows instead and not really growing your business after all.
3. Business contacts – As they say in business: it’s not what you know, it’s who you know. When you connect with other people, you open yourself and your business up to so many different resources. Not only do you get the person or company you network with, but you also get all of the people that individual or company have created a network with.
Having multiple groups of people you can rely on in your time of need, is important to getting things done and getting them done right the first time.
4. Advisors – The people you network with are likely a wealth of knowledge. You can learn so much from your network if you take advantage of it. Make sure who you speak with understands you and your goals and is looking forward to helping you achieve them, without stepping on anyone’s head while doing it.
5. Becoming known – When you network and get your face and your name out there in the industry, you become a well-known household name. After attending some business meetings, you can begin to show yourself to be an expert in your field, thereby boosting your reputation.
6. Stay positive – You want to surround yourself with positive people. Having a network of like-minded, supportive, and positive people has a tendency to rub off on you. It can only help you grow and thrive as a business owner.
7. A confidence builder – If you’re always getting out there and networking, it will eventually build your confidence. You’ll be amazed at how quickly you’ll become an old pro at networking. The more you do something, the better you get, so don’t give up on it.
8. Friendships – It might be surprising to see how quickly you can befriend someone who has so many business interests in common with you.
9. Helping others – Remember, you’re not the only one networking when you meet a new person. This means that you could be that expert on that one thing that no one else is, and you’ll take pride in knowing you helped grow your industry.
Networking is important for any business. What are your networking tips?