Business-to-business firms are those firms that sell products and services among themselves. The selling is done to a client of other company, who might use the product for intermediate purposes or so. The advertisements relating …
Those who don’t have creativity aka creative juices, as an in-built talent, it takes some hard work to learn the art of advertising. There are some really basic tricks involved. First, try to put things …
In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even …
To write successful advertisement content is to catch the attention of the customer at first sight as they flicker though the brochures and fliers like they flip through a magazine and not how they will …
A/B testing consists of having two versions of whatever you’re testing that are very slightly different. You then divide the traffic between the two versions and see which one converts at a higher rate. It …
If you truly want to improve your business, get more customers and make more sales, then you need to mind your numbers. The metrics behind what is working or not working is very important. They …
One thing that is hard to do sometimes is to interpret what actions mean on social media. The fact is, not all actions even matter. It’s important to know what matters and what doesn’t. It’s …
One of the most dreaded forms of fraud on the net is click fraud. It costs marketers and advertisers an enormous amount of money each year. Thankfully, you can discover click fraud and protect yourself …
Website analytics are there to help you track and measure various parameters of your website. But, they can also help you ensure that your website is completely optimized in every aspect – including layout, speed, …
Analytics can tell you what happened, why it happened, what will happen and how you can make it happen. “It” consists of any goal that you’ve set for your business. Using analytics to inform you …
Your website visitors are much more than page views. They are people that take various actions (or not) when they get to your site. It’s important to understand as much as you can about them. …
