If you are not using video or YouTube for your business marketing, you are missing out on enormous opportunities. Video marketing helps to boost your online presence. You will get more traffic to your business website and your search engine rankings will improve. Below are three benefits of having a YouTube channel.
1. A YouTube Channel will help you reach a wider audience
YouTube has more than one billion viewers. This means people watch hundreds of millions of YouTube videos every day. A YouTube channel is fifty times likely to appear on the first page of search engines. In addition, videos are good for landing pages, and most business with YouTube channels can testify that this kind of marketing is doing wonders. A very short video can grab the attention of your viewer to want to know more. The viewers will decide to visit your channel so that they can learn more from you.
2. People enjoy sharing Videos
We all love videos and a YouTube channel can do miracles for your business. Just create a YouTube channel and watch how many times your video get shared. These videos can help you reach a market target you cannot reach through other means. Additionally, videos demonstrate things better than people reading am instruction guide or tutorial. Videos help to tell a story to the viewer. In fact, when people watch a video, they do not notice they are being SOLD to.
3. A YouTube Channel is easy to produce
Creating a YouTube channel does not require high-tech skills. In fact, most laptops and computers can create videos as a standard feature. You can even use a smartphone to create videos and upload them to your YouTube channel directly. You can also turn slide presentations from PowerPoint into videos. Video marketing can also help to improve email marketing. A good number of online marketers see an improvement in their email open numbers when they send emails with words such as Video in the title.
You can improve your email marketing by embedding videos. Moreover, a YouTube channel can help build a relationship with your market. Through video marketing, you can be able to show the human side of you and that you are actually a real person. Use the video channel to connect with your audience and also build a strong relationship with them. Studies show that watching videos helps people increase their confidence when purchasing a product online.