Welcome to our page of Mental Mischief Co., we are basically a group of content writers who created this page to provided some information regarding everyday matters. Articles and various e-books; ranging from Self-Help topics, work-at-home and other business tips, social media networking/ social media management, to current events.
Feel free to leave any comments, suggestions, advice or anything in particular that you may want to share. We will try to stay up-to-date with the site as best to our ability, but keep in my we are a group of freelancers who do this as a hobby outlet.
Eight Tips to Avoid Social Media Overload
One of the problems that happen to many people who like to use social media is that it takes over their lives. Even if you’re doing it for work, you must admit that sometimes it is not really work – at least it’s not productive work. If you can focus on productivity instead of activity, you can accomplish so much more in your life.
1. Schedule Time for Social Media – Don’t just check your social media whenever you want to. Instead, create a plan that gives you certain times and days that you work on social media. If you don’t want to get sucked into the abyss, it’s important to stick to a schedule.
2. Use Automation Smartly – When you automate social media tasks, it will help you get the most out of social media without causing overload. For example, you can automate post scheduling so you don’t have to do that every single day.
3. Focus on What Matters Most – When it comes to doing tasks on social media, money-making tasks should come first, then relationship building, then personal activities. If you focus on just whatever is in front of you when you check your social media, you’ll get sucked in. Instead, have a plan of attack.
4. Outsource – Find someone to help you with social media if you’re using it for business. There are many social media managers who are good at helping you do the job properly. If that’s not your main money-making activity, let someone else do it.
5. Use the Right Tools – Sproutsocial.com, Hootsuite.com and other tools like this can help you manage your social media, keeping you from being overloaded by information that doesn’t matter to you. Social aggregators can put all the information in one spot for you, making your tasks much faster.
6. Turn Off Notifications – There must be parts of your day where social media doesn’t come into play. When you’re in a meeting; when you’re with your family; when you’re out with friends; when you’re in the bathroom. These are just a few examples, but you get the idea. Turn it off. Don’t look at it other than during the times you’ve set.
7. Avoid Multitasking – Sometimes when you try to do too much at once, you end up sucked into the social media black hole because your brain is trying to get a break. Instead, when you’re on social media, only do social media that you’ve planned. When you’re with your family, be with your family.
8. Don’t Lie to Yourself – Many times being “busy” feels good. It feels like you’re doing something and accomplishing something. But, the truth is, not all activities that make you busy are productive. It’s important that you develop the ability to be honest with yourself about why you’re doing something.
Social media overload can cause a multitude of problems. Headaches due to stress are very common from looking at screens and seeing the abundance of (often contradictory) information streaming through your social media accounts. Learn to schedule and learn to plan, and you’ll avoid social media overload.
8 Habits of Successful Social Media Marketers
Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.
The most successful social media marketers have several habits that enable them to do it all successfully. See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.
1. Know your niche
Know what the people in your niche are most interested in, and come up with content that satisfies those needs. For example, any new golfer will want to know about perfecting their swing. Think beginners new to your niche, and intermediates, and you will become a magnet for them as they look for solutions to their main issues.
2. Block time on your calendar
Make an appointment each day with your social networking profiles. Thirty minutes per day 2 or 3 times a day will prevent you from getting distracted and eating up your time. Log in, look around, and interact as needed. Don’t constantly crank out content with no thought to what’s actually happening in the account.
For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.
3. Leverage advertising as needed
Even a small budget can go far with the right content on the right network. Using the example of the hot tweet above, consider turning it into a sponsored tweet. Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not connected with you yet.
4. Using automation as needed
A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks. Pay particular attention to publishing content during the times you are not online, for around the clock marketing.
5. Think engagement, not just eyeballs
Your content should have a high potential to evoke a response, such as a comment, like or share. Make your calls to action obvious to get the response you want.
- Provocative or thought-provoking question
- Sharing interesting articles and other niche-related content, and encouraging others to as well
- Creating a range of content at your site and sharing it
- Comment on a recent news item
If you get a comment, reply to it as appropriate. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.
In the posting, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”
6. Follow others and engage as needed
See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.
7. Connect with thought leaders
Connect with the top people in your niche. You can learn from them, and will be keeping good company, which over time may result in a range of profitable opportunities.
8. Track your results
See how many engagements you get from each activity. If driving traffic to your site, create a unique URL for each network campaign so you can see the results from each network quickly.
Are You Already Marketing On The Internet?
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.